Built on
experience.
Driven by
results.

Toumana Consulting is a boutique firm in performance marketing, measurement and analytics, and marketing science, founded by a practitioner, built on results. Our work is grounded in what demonstrably works, not what should work in theory.

The Firm

Why Toumana
exists.

Most marketing agencies optimize for retainers, not results. Most analytics consultants deliver reports, not decisions. Toumana was founded to be something different: a boutique firm that combines the strategic depth of an experienced team with the accountability of a founder-led practice, where every engagement is measured against outcomes that actually matter to your business.

Since 2021, we've managed over $10 million in combined advertising budgets, delivered 50+ projects across e-commerce, B2B, SaaS, and industrial sectors, and built the analytics infrastructure that allows our clients to make faster, smarter, more profitable decisions.

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01
Quality over volume
We take on a deliberate number of engagements at a time. This is how we maintain the strategic depth and close attention that produces results like the ones documented in our case studies.
02
Evidence, not intuition
Every recommendation is grounded in data. Every strategy is tested against a measurable hypothesis. We don't guess, we build frameworks that prove what works.
03
Radical transparency
You have access to every number, every decision, and every result, in real time, via custom dashboards built for your specific business. No vanity metrics. No spin.
04
Long-term partnership
Our best client relationships span years. We invest in understanding your business deeply so our work compounds over time, not just over the next campaign cycle.
Seif Borgi, Founder of Toumana Consulting

Seif Borgi

Founder & Lead Consultant

LinkedIn ↗ Personal Site ↗

"Toumana was built to be the kind of firm I couldn't find when I was on the client side, one where strategy, execution, and accountability are never separated."

Seif Borgi is a performance marketer and analytics specialist with over six years of experience building the systems that turn ad spend into measurable revenue. Before founding Toumana Consulting in 2021, he led marketing and analytics functions at some of Canada's most recognized consumer brands, gaining the operational depth that now underpins everything the firm delivers.

At Dentsu UK, Best Buy Canada, Clearly, SAXX, and Thinkific, Seif managed multi-million dollar advertising budgets, built analytics infrastructure from scratch, and developed the rigorous testing frameworks that Toumana now delivers to every client. When he founded the firm, the mandate was clear: combine enterprise-grade strategic capability with the accountability and focus that larger agencies simply can't offer.

Today, Toumana operates as a focused boutique where every engagement is anchored by senior expertise and the same rigorous standards that produced results like the BlastOne case study. The founder's experience set the bar; the firm's systems, infrastructure, and methodology are what deliver against it, engagement after engagement.

Previously at

Dentsu UK Best Buy Canada Clearly SAXX Thinkific

Where We Work

Where we
work and serve.

North America
Vancouver, Canada · Primary Base

Serving clients across the U.S. and Canada, with a strong track record in e-commerce, SaaS, and consumer brands.

Europe
London, United Kingdom

Serving clients across the UK and Europe, with a focus on B2B, industrial, and mid-market growth businesses.

Asia Pacific
Bangkok, Thailand

Serving clients across Asia Pacific and enabling seamless responsiveness across global time zones.

50+
Projects delivered across e-commerce, B2B, SaaS, and industrial sectors
$10M+
In combined advertising budgets managed and optimized
20+
Clients served across diverse industries and markets
3
Disciplines, one integrated team: performance marketing, measurement, and marketing science

Ready to see what a
focused boutique delivers?

Book a complimentary consultation. No obligation, just an honest conversation about your goals and whether we're the right fit.

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