Performance Marketing · Analytics · Marketing Science

Growth, engineered.

Toumana Consulting is a boutique firm uniting performance marketing, measurement and analytics, and marketing science. We build the campaigns, infrastructure, and testing frameworks that turn growth from guesswork into a system.

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Who We Are

A consulting firm built
on proof, not promises.

Toumana Consulting is a boutique performance marketing and analytics firm. We exist because most agencies optimize for retainers, and most consultants deliver reports instead of results. We do neither, every engagement is measured against the outcomes that actually matter to your business, and our case studies document exactly what that produces.

Founded in 2021 on enterprise experience from brands like Best Buy and Thinkific, we work with growth-minded businesses across e-commerce, B2B, SaaS, and industrial sectors in North America, Europe, and Asia Pacific.

About the Firm
Evidence Over Promises
Every approach we take is grounded in what has demonstrably worked, across industries, markets, and budgets. Our frameworks are built from documented results, not theory.
Senior Expertise on Every Engagement
Strategy, execution, and accountability are never separated. The expertise that produced our case study results leads every engagement, nothing is passed down to a junior team.
Global Reach, Boutique Focus
We serve clients across North America, Europe, and Asia Pacific, bringing an international perspective to every engagement while maintaining the responsiveness and focus of a boutique firm.
Full Transparency, Always
You see every number, every decision, every rationale. We build custom dashboards so you always know exactly how your investment is performing, in real time.

What We Do

Three disciplines.
One mandate: growth.

All Services
01

Performance Marketing

Campaigns that pay for themselves

Data-driven paid campaigns on Google, Meta, and LinkedIn, structured to maximize ROAS, scale efficiently, and drive growth at every stage of the funnel.

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Measurement & Analytics

The infrastructure behind the numbers

Robust tracking implementation, GA4 configuration, and custom Looker dashboards that give you real-time visibility into every metric that matters.

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Marketing Science

Testing that settles the argument

Incrementality testing, causal impact studies, A/B frameworks, and predictive modeling: the scientific rigor that separates real growth from statistical noise.

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Our Track Record

Numbers that
speak for themselves.

We don't ask you to take our word for it. Our case studies, like the one featured below, document the exact strategies, decisions, and results, so you can evaluate the work, not just the pitch.

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50+
Projects delivered across e-commerce, B2B, SaaS, and industrial
$10M+
In combined advertising budgets managed and optimized
20+
Clients served across diverse industries and markets
3
Disciplines, one integrated team: performance marketing, measurement, and marketing science

Featured Case Study

Performance Marketing · Analytics

Transforming
BlastOne

BlastOne, a leading industrial equipment supplier, engaged Toumana Consulting in May 2022 with campaigns that were losing money. In an ongoing engagement spanning three years and counting, we rebuilt their entire performance marketing and analytics infrastructure, turning wasted spend into scalable, seven-figure monthly revenue.

Read the Full Case Study
6.78×
Peak ROAS
up from 0.09
297
Monthly leads at peak
up from ~6
−96%
Cost per lead
in under 10 months
+250%
Spend increase
year one

Revenue and spend figures omitted per client confidentiality agreement. All growth percentages accurately reflect results achieved.

Trusted by

BlastOne Mother Nature's Cleaning Hiba Academy LRL Builders Venturity
Iolite Ventures CIS Brand Featured WeDo Education NAEDU

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Ready to see what
smarter growth looks like?

Book a complimentary consultation. No obligation, just a focused conversation about your goals.

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