Our Services

Three disciplines.
One mandate: growth.

Toumana Consulting delivers performance marketing, measurement and analytics, and marketing science as an integrated capability, each discipline reinforcing the others, all measured against the same standard: results that are real, documented, and repeatable.

01

Service One

Performance
Marketing

Data-driven paid campaigns, on Google, Meta, and LinkedIn, structured to maximize ROAS, scale efficiently, and drive growth at every stage of the funnel. Not clicks. Not impressions. Revenue.

We manage everything from campaign architecture and creative testing to bid strategy, audience segmentation, and ongoing optimization. Every campaign has a measurable purpose, and every decision is backed by data.

Proven in the field

ROAS from 0.09 to a peak of 6.78, and still climbing.

BlastOne · Industrial Equipment · U.S. Market, Read the case study →

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What's included

Google Ads
Search, Shopping, Performance Max, and Display, fully managed from account structure through to daily optimization.
Meta Advertising
Facebook and Instagram campaigns built for brand awareness, retargeting, and direct conversion, with rigorous creative testing.
LinkedIn Ads
B2B lead generation targeting decision-makers by job title, seniority, and company, optimized for quality over volume.
Audience Strategy
First-party data activation, lookalike audiences, intent-based targeting, and dynamic remarketing built on your actual customer data.
Creative Testing
Structured A/B and multivariate testing frameworks that systematically improve creative performance over time.
Reporting & Transparency
Custom dashboards and regular reporting so you always know exactly how your investment is performing.
02

Service Two

Measurement &
Analytics

Most businesses are making decisions on incomplete, inaccurate, or delayed data. We fix that, building robust tracking infrastructure, clean analytics configurations, and real-time dashboards that give you a true picture of what is actually happening in your business.

From Google Tag Manager implementation to custom Looker dashboards that integrate campaign performance with revenue data, we build the analytical foundation that makes every other business decision smarter.

Applied for BlastOne

GTM + GA4 + custom Looker dashboard revealed True ROAS for the first time.

Real-time visibility across campaigns, products, devices, and geography. Read the case study →

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What's included

Tracking Implementation
Complete GTM setup, capturing every meaningful event, conversion, and user interaction with precision and compliance.
GA4 Configuration
Google Analytics 4 audit or fresh implementation, properly configured attribution, custom events, and audience segments.
Custom Dashboards
Looker, Data Studio, or Tableau dashboards tailored to your specific KPIs, updated automatically, no manual reporting.
Data Validation
Rigorous QA to ensure your data is clean, accurate, and trustworthy before any decisions are made from it.
Attribution Modeling
Multi-touch attribution frameworks that give you a realistic view of which channels and campaigns are actually driving results.
Ongoing Optimization
Analytics infrastructure that evolves with your business, maintained, updated, and expanded as your needs grow.
03

Service Three

Marketing
Science

Analytics tells you what happened. Marketing science tells you why, and what to do about it. Through incrementality testing, causal impact analysis, and predictive modeling, we answer the questions that standard reporting can't: Is this channel actually driving incremental revenue? What would happen if we cut spend here? What does next quarter look like?

These are the questions that separate businesses that scale with confidence from those that scale and hope.

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What's included

Incrementality Testing
Geo-based and holdout experiments that isolate the true, incremental lift driven by your campaigns, separating signal from noise.
Causal Impact Studies
Statistical causal analysis that identifies the direct effect of marketing interventions on business outcomes.
A/B & Multivariate Testing
Rigorous experiment design, from hypothesis through to statistical significance, that produces decisions you can act on confidently.
Predictive Modeling
Revenue forecasting and scenario planning models built on your actual data, so you can allocate budget with foresight.
Lead Value Frameworks
Monetary assignment of lead categories, enabling bidding algorithms to optimize for total business value, not just conversion volume.
Strategic Reporting
Insights translated into clear recommendations, not raw data dumps. You receive a view of what the data means and what to do about it.

Not sure which service
is right for you?

Book a complimentary consultation. We'll assess your current setup and recommend where the highest-impact opportunity is.

Book a Complimentary Call